Ad sends poor message

7th June 2017 •   posted in

The Act on Alcohol Team are dismayed with an alcohol advertisement placed directly outside a State School in North Brisbane a couple of weeks ago.

The McCusker Centre for Action on Alcohol and Youth who run the Alcohol Advertising Review Board (AARB) contacted Act on Alcohol and informed us that they received a complaint from a community member in Queensland who saw the Somersby Cider advertisement directly outside the Somerset Hills State School. The complaint stated that the ad was very inappropriate with the wording: SHARE ANYWHERE and THE JOY OF SHARING.

Since the complaint was lodged Act on Alcohol have been working in collaboration with the McCusker Centre for Action on Alcohol to take action and have the advertisement removed. The placement of the advertisement breaches the Outdoor Media Association industry self-regulatory code that says alcohol ads can’t be placed within 150 metres of a school. The Act on Alcohol Team have also taken preventive measures to make sure future alcohol advertisements are not directly placed outside of schools within the area.

This example is further evidence that self-regulation of alcohol advertising doesn’t work and we need strong, independent regulation to protect children and young people from exposure to alcohol advertising.